I have recently been covering a recent mini-trend of Mysteries about witches starting bakeries in the South. How (Not) to Kiss a Toad is completely differently: it’s Romcom about a witch starting a bakery in the South. In this case, at least, we’re out of Georgia and over to Tuscon, Arizona. Our heroine is Cindy Eller. (Yes, both the author and character know just how awful that name is, and, in fact, one of the running gags is that Cindy’s mother is a serial monogamist who has given her daughters a succession of awful names.) Cindy is a twenty-something working her first job as a baker, and living with her two BFFs and co-workers, Jessi and Tansy, with only one real impediment to an otherwise relatively care-free and happy life: every time she kisses a guy, he turns into a toad. Thus, How (not) to Kiss a Toad is light and charming variant of The Frog Prince.
The world-building here is similar to that of Sabrina the Teenage Witch, up to and including a Witch’s Council which governs the use of magic in the mundane world. Cindy is a witch, but her powers are far more limited than those of her mother and sisters. And if it were not for the unfortunate effect that her kisses have on her life, she would be content to do what she loves: creating confections using the unique flavors of the American Southwest.